Three Lessons for Better Constituent Communications
First: A simple communication example Have you ever had this experience? You’re sitting at your desk working feverishly to finalize a proposal that needs to be submitted within minutes, when you discover that you're missing a critical detail that you know only your co-worker can provide. To get the info, [...]
Video – Accelerating Disaster Response using Web-based Communications
According to the UN, more than 700 natural and man-made disasters occur in different parts of the globe every year. When disaster strikes, whether it's a flood, a hurricane, or an earthquake, a rapid, highly coordinated response is critical to saving lives. Fortunately, advances in communications technology over the last [...]
Getting Member Engagement Right: Why Your Member Data is Holding You Back
We hear it often: one of the keys to effective member engagement and communication is getting the right message to the right people at the right time. It’s the kind of simple, catchy pronouncement that goes over well when you’re standing up in front of a group of [...]
The Big Data Revolution and Your Nonprofit
Big Data - even if you don't follow technology trends particularly closely, chances are you've heard the term. In fact, if you've been reading the mainstream media over the last couple of years, it's been hard to avoid. Several high-profile big data projects have garnered a disproportionate amount [...]
Beyond Direct Mail: Embracing new ways of communicating with donors
The communications revolution is in full swing and the innovations keep on coming. Never have we had so many new and novel ways of communicating and engaging with one another: e-mail, Skype, voice, Twitter, Facebook, SMS, MMS, Reddit, Quora, Tumblr, LinkedIn, WhatsApp - it's hard to know where [...]